Any business aiming to create a strong brand identity on a website could benefit from knowing how to design a well-crafted corporate persona. A brand design agency helps add consistency to all these brand elements, which can help distinguish your business from others in the same field. Here are five ways to create brand identity on your website:

1. Consistent Color Palette

Start by choosing a primary color representing your brand's personality. You will use this color to create a consistent color palette. Going for secondary colors that complement the primary shade works to create harmony. Try to keep your color palette limited to three or four primary shades to prevent your visuals from being overwhelming. Test your colors under different lights and on various devices. Use each color consistently with specific website components, such as parts, links, and backgrounds. Use color contrast with care to keep your web copy readable and accessible while looking professional and polished throughout your site.

2. Company Typography

Sans-serif fonts appear more modern and fit with tech and lifestyle brands. Serif fonts may imply tradition and reliability, which is why they work well for law, finance, and heritage brands. Elegant and personalized script fonts are ideal for the luxury or creative industry. Bold, unique styling makes display fonts help brands stand out in the fashion or entertainment environment. These handwritten fonts are warm and unfiltered, making them appropriate for handmade or organic brands. Geometric fonts focus on the clarity and structure of the letters, which is why they tend to be used by minimalist or innovative brands. Techy, retro-feeling monospaced fonts are popular amongst software and coding audiences.

3. Unique Logo and Visuals

A logo is meant to be unique and well-fitting for those who see it to remember. Logos should scale to maintain quality in digital and print mediums of various sizes. You can create visual interest and recognition with unique shapes, symbols, and typography. All elements should share the same palette appropriate to the brand. The icon should be free of cluttering and overwhelming detail and focused on big impacting objects. Minimal, vibrant, or classic style visuals should be presented similarly across all platforms to reinforce brand personality. A good brand has visual themes that resemble the brand.

4. Branded Imagery

Not only should your graphics be high-quality, but they should also be relevant to the lifestyle or values of the audience you are targeting. Use your brand's colors subtly in your background or props within your images. Make sure all visuals have a similar lighting, filter, or tone to provide a consistent aesthetic. If you are able, try to feature real customers, products, or other team members instead of stock images. A brand design agency can help create custom graphics that can perhaps echo your brand's visual style. It's advisable to have click-through branded templates that lead to your business's social media posts to reinforce recognition. 

5. Well-Designed Layout and Navigation

Create your website layout so that it is appealing from a user's point of view. It should sense and be intuitive to use with simple navigation menus and clearly labeled categories. Keep consistent spacing, padding, and alignment to achieve visual balance throughout your pages. Color, icons, or subtle animation can highlight sections you want attention drawn to or to emphasize calls to action (CTAs). To emphasize your key services or products, it is a good idea to put that content at the top of the website's landing page. Unified design elements like color, shape, or size can keep links and buttons recognizable. Since it can help make browsing easier, consider including a sticky navigation bar. Make sure your design becomes responsive and adapts to all mobile devices.

Work With a Brand Design Agency

Careful planning and an open-minded approach are necessary for a business to strengthen its brand identity. When companies want to bring their vision to life, partnering with a brand design agency can help them make sure that every element, from the color palette to navigation, is in line with the brand story. Consistency helps improve brand recall and strengthens customer relationships. Rejuvenate your business by contacting a branding company today.