Self storage businesses benefit from periodic remodeling and upgrades to stay functional and competitive in the market. Partnering with a self storage property management team frees up your time to focus on other business expansion efforts. Here are a few ways these teams help improve your self storage business:

1. Offer Online Booking 

Making your business accessible to customers through online booking allows your clients to reserve their storage units conveniently. You can implement this feature on your website or an app. This enables customers to reserve and manage their units from any location. When your storage business offers simplified unit booking for renters, you may attract more clients who need quick storage services. It also helps you minimize manual processes, save time, and respond more efficiently to customers' needs.

To make your online booking system more effective, invest in an easy-to-navigate website or app. You can add a payment gateway to your website so customers can pay online with authorized payment methods. Adding 24-hour customer access to your website creates a competitive advantage for your business.

2. Upgrade Your Security

Addressing your customers' security concerns helps win their trust and loyalty. Installing security cameras in your storage buildings shows that you prioritize your customers' safety. Upgrading outdated security features, like cameras and gates, improves the safety of your clients and their stored belongings. 

Property management teams may install bright lighting throughout your self storage facility to increase visibility and deter unauthorized visitors. Adding alarms to each storage unit also prevents theft by alerting on-site staff to potential intruders. Monitor who enters and exits your property with electronic gates. You can provide an added level of security by accounting for who comes in and who leaves using on-site security staff.

3. Provide Added Services

A property management team may recommend offering additional services to your customers to improve your business. These services include moving truck rentals, which lighten the burden of moving or downsizing stored items. When you expand your services to include moving truck rentals, you can draw more customers by offering convenience. You could also offer climate-controlled units for customers storing sensitive items such as antiques, electronics, or documents.

Some storage rental space agreements may include other services, such as receiving and holding packages for tenants. This improves the security of customers' belongings and shows that you value their needs. You'll also benefit from an additional revenue stream when you add extra services to your storage business offerings.

4. Stay Connected With Customers

Property management teams help keep your customers updated about your services and changes you plan to make to the facility. They can send messages to current tenants through customer portals and other communication channels. Advertising your business on different social media outlets, replying to customer queries, and creating newsletters are effective methods for staying connected with customers. Mailing physical and digital promotional flyers informs current and potential customers of special discounts and facility features. You can offer referral discounts for customers who refer friends or family to your facility.

Regularly engaging with your renters and target audience helps you develop a loyal customer base. Events like open houses, community gatherings, or storage auctions help create a sense of community among your customers. Prioritize your customer relationships to remain competitive in the self storage industry.

5. Upgrade Your Facility

Self storage property management services allow you to upgrade your facility and make it more scalable as your business grows. They may recommend expanding your units to meet your customers' needs without disrupting your operations. By conducting regular maintenance and upgrades, these teams keep your facility in good condition. Clean, functional facilities attract new customers and protect the safety of current renters.

Some storage property management teams offer detailed data and analytics about the performance of your facility. With this information, you'll be able to see what strategies are working and where there is room for improvement. Assessing business data helps you anticipate high demand for storage units, allowing you to make informed investments and upgrades.

Seek Professional Self Storage Property Management Services

Partnering with a reputable self storage property management service enables your business to stay up-to-date on market trends. These teams provide on-site and online services to improve the efficiency of your business. They help you expand your customer base while they manage the facility's daily functions. Contact a self storage property management company today to learn more about how they can help you improve your business.